If you are scratching your head and not sure what to do first when it comes to making a marketing plan for your small business – Don’t worry. I got you covered with some marketing steps showing you how it can increase your income too!
Before you sit down and crack out that amazing marketing plan you need a few steps. Let me break it down for you so you can create an attractive newsfeed.
Schedule time to create your marketing plan (I usually take an hour each month and check in on it each week). I sit down with a goal for my business and create posts, blogs, products, lives, etc to reach this goal.
This time block is going to drive your business in the direction of success. I do this each month and love it. It helps me organize my days and eliminates so much overwhelm.
It's key to any good marketing plan. And without a marketing plan, how do you know what to post each day or blog about each week?? And your customers will be confused too
So, once you get that done you can move on to the next steps.
Decide what your end goal is:
Break the plan down into steps you can complete:
Make a specific list for each step above. This is where you break it down and complete the steps needed to reach your audience with the items you defined in step one and two. For example: You're a blogger for the creative community. Your mission in June is website traffic for brides looking to DIY their wedding...
Promote Wedding DIYs for June
Start with what is manageable. If you haven't blogged yet, don't commit to 4 or 8 posts a month. Maybe begin with 1 or 2 a month. And when that feels manageable and you have a few posts scheduled, go back and add more or expand on them (add videos or affiliate links to them too).
How's your brand? These steps only work if your brand is organized.
So, let me ask, do you need some branding steps? Do you know what your brand looks like? Do you know who your customer is?
Organizing your brand might be the place to start. Try my training to get you started.